I have been tackling some technology things for my business and one of them was activating new, easier emails for me and the Center. Last week I talked about the fact that I was giving my marketing materials an update. Since I wanted to be able to put these new email addresses on my brochure and business card, I needed to get the tech side done.
Why change now? Partly because I wanted email addresses that are significantly shorter: x@YourCPL.com is less than 1/2 the length of x@CenterforPowerfulLiving.com. Fewer typos and fits so much easier in marketing pieces (I originally bought YourCPL.com to save space in print ads where space costs money!). And because the Center is now my business, using an old business email ‘Tascha@InclinedtoGrow.com’ looks confusing. I should have made the change months ago, but it still feels good now.
And not to worry, while I’ll be gently reminding you to change how you contact me, all the old emails will still arrive. Magic? No. Check out #1 in my list of 5 Techie Solutions for Better Email for how I make it all work. I currently have 10 active email addresses (yes, 10!) so I created this list to share with you a few of the things that I do that help with email overwhelm. I hope they help you too. And if you have any questions about how to implement something in the list, let me know how I can help.
I’ve been getting a lot of great feedback about this format and the information that I’ve been sharing. The kind words keep me motivated and I love the that I can support you and your business in this way.
5 Techie Solutions for Better Email
Email is so much a part of our lives now. What if you could start over and redesign some things? Technology is so forgiving these days that you can. You are not locked in to a free email address that you signed up for last year even if everyone you know has it – there are ways to solve that too.
- Use an email client program. By ‘email client’ I mean a program like Microsoft Outlook, Mozilla Thunderbird or Apple Mail (which are the 3 most popular), and there are lots of them out there. If you have multiple emails, these programs log in and get all your email in one place, allow you to send replies from multiple accounts, and store your email on your computer so that you don’t have to be connected to access old information. You will never again say ‘Oops! Sorry, I only check that email about once a week.’
- Use the email address that matches your website. If you own a domain name for a website (www.mybusiness.com) take advantage of the offer your hosting company has to turn on that email. You may have a free email (email@example.com) that you’ve been using since you started out on your own, before you bought your website. Don’t shut that down (see #1 for how to easily keep an eye on it). As a business, having an email that matches your website (firstname.lastname@example.org) makes things easier for people reaching you.
- Designate a catch all email. This goes with using a service like in #2 (and can’t be done with your free email). Typically it’s as easy as checking a box when you set up your account. If someone misspells your name (email@example.com) it will reach you anyway and not bounce. If you do this, have a good spam program because you will get more of it.
- Create a ‘list’ email. Get a lot of newsletters? Even when you like them, they really can cram up your inbox and hide the important stuff. Use a free email service (like yah-hot-gmail.com) to set up an email that is the one you give out when you sign up. And remember to unsubscribe to the ones you don’t want. This makes it simple for you to go in about once a week and read what you want and delete the rest.
- Use the tools in your email program. Spam filters, folders, categorization/tagging, automatic actions, out of office replies, standard signatures. Whether it’s your free program or an email client, most of these options should be available to you and will make your life easier.
Bonus: Did you know that if you have a smart phone, you can get more than just 1 email account on it? If you want to see both your main personal account and your main business account and you don’t know how to do this, ask a teenager (or me!).